SWAG MEALS

^{1988A collaboration with} Charlotte Omnes

1982 - Spaghetti O’s, Ritz Crackers with Easy Cheese, Kool-Aid. Playing Space Invaders on an Atari 2600.
1985 - Hot Pockets, Microwave popcorn, Jolt Cola. Playing Mario Bros on a Ninendo NES.
1988 - Top Ramen Cup Noodles, Combos, Ecto Cooler Hi-C. Playing Sonic on a Sega Genesis.
1990 - Lunchables, Cool Ranch Doritos, Crystal Pepsi. Playing Tetris on a Gameboy.
1996 - Stouffer’s French Bread Pizza, Smartfood Popcorn, Gatorade. Playing Grand Turisimo on a Playstation.
2005 - White Castle Sliders, Crinkle Cut Fries, Tater Tots, Mountain Dew Code Red. Playing Halo on xBox.
2006 - Annie’s Mac + Cheese, Vegie Straws, Green Juice. Playing Wii Sports on a Wii.
2017 - Hot Pockets, Butterfinger, Gummies, Tropicana. Playing Kirby on a Switch.

“A Swag Meal is the most legendary meal for gaming.”

- urban dictionary

Or to put it another way, a Swag Meal is what gamers eat while playing video games. Gamers like to show off their epic swag meal preparations on social, to get feedback and see how tasty they did.

This got us thinking, what if swag meals were always a thing? What if there were Swag Meals during the release of every new game console? What were the favorite munchies of that particular gaming era?

We went back, back, back, back and had one crazy, nostalgic exploration into the coveted childhood foods of the time.

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The New York Times

The New
York Times